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Advance Design Thinking Program

Advance Design Thinking Program

By Sonia Manchanda
2 Days Intensive Camp

Why Should You Take the DIP

In increasingly complex times, innovation and collaboration skills have become essential in business. industry and startups recognize the aching need for design-driven innovation in the face of digital disruption and uncertainty. You need a different mindset, skills, and discipline to be the one who creates what’s next.

Your Learning Journey

Observe changing patterns, behaviours, understand problems by immersing completely. Discover insights, find the real gaps and opportunities.
OBSERVE

Fly on the wall
Visual notes
Photo stories

IMMERSE

Participant observation
Interviewing
Generative research

INSIGHTS

Insights mapping
Affinity diagramming
Heuristic review
Gap map

Develop a sketch of the users, think about the problems that can be reframed as journeys. And develop an idea as journeys as a complete system.
PERSONAS

Stakeholder maps
Empathy map
Persona creation

OPPORTUNITIES

Affinity
Synthesis
Idea starters

JOURNEYS

Customer journey
Concept mapping
Creative destruction

Generate multiple concepts and flesh them as working models, prototypes, experiences, services features and bring them alive as story boards, narratives and scenarios.
CONCEPT

Idea sketches
Connecting the dots
Creative matrix

PROTOTYPING

Idea framework
Jugaad prototypes
Paper protos

DESIGN STORY

Storyboard
Role playing
Video scenario

INNOVATION

STORIES

INNOVATION
CASES
INNOVATION
JOURNEYS
INNOVATION
TRIGGERS
INNOVATION
MEASURES

Learning Outcomes

A systematic approach to understanding users/other key stakeholders.

Learn to lead the design-driven innovation process at work.

Imbibe design thinking values – openness, curiosity, empathy.

Learn to ‘knowledge mine’ with ingenuity.

Become bolder to face uncertainty, adversity and complexity.

Get a robust handbook of methods and frameworks.

Learn lessons from the field and be inspired to lead.

Connect with your users or customers with simplicity and truth.

Who Should Attend

Leaders

Managers

Analyst

Designers

IT Experts

Solution Specialists

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